Thursday, January 10, 2008

How I'd Sell It: Red Table Runner

Etsy vendor, Couch Design, says this table runner is perfect for Valentine's Day. I get the whole "red + white = love" thing but this item does not turn my wistful thoughts to roses, kisses, or anything involving candy and cards. In fact, the only thing I see when I look at it, is a track suit. And unless you live in... [insert your idea of a trashy city here & then tell me in comments!] ...track suits aren't terribly sexy.

As for marketing, Couch Design was nearly on target with the title of the item, Racing Stripe Table Runner. In my bloghead, I tried to figure out a better (and non-romantic) angle:

Hmmmm...Track suit...table runner...

Then I exploded into giggles because the dang thing just wrote itself.

3 comments:

Couch Design said...

But folks...I live in Philly, fer crissake! A tracksuit and a jug of Cribari is a super classy date night here.

You're probably right about this, but eh...live and learn.

mama cardboard said...

This reminds me of someone's old soccer shorts...

Happy Birthday, Cardboard!

KreativeMix said...

definitely gym shorts!!!