Thursday, July 26, 2007

Sony's Pretty Mess

Leave it to Sony to do it big. Much like their previous visual opus with the bouncy balls, the latest ad for the LCD Bravia TV is all about color. Check out some stills of what Sony calls their "massive paint explosions:"



Are you thinking what I'm thinking? Not too "green" of an idea, Sony. Here's their defense:

"The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.

Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin."


It's crazy to think about setting all this up, like a high-stakes game of Dominoes. Personally, I prefer the bouncy balls (love that ad) but the paint one does delight my inner finger painter.


Which blatant display of color do you like best?

Balls - I'm all about the balls.

Paint - It ain't good if it ain't messy.

What the hang is up with that clown?!

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